The TV commercials run around the clock 7 days a week, and the factories pump out home gyms, fitness and exercise equipment at a blistering pace. Americans spend billions every year on their treadmills, exercise, and fitness equipment but somehow we are as fat as we have ever been, (at least according to all of the studies that I read.) According to the CDC as many as 97 million Americans are currently overweight, about one third of the population.
Virtually every American with a TV set has been subjected to years of advertising by the fitness and exercise equipment industry. The commercials tend to show men and women with almost zero body fat, smiling and working away on their particular home gym or piece of exercise equipment. The message is that you too can have that fit muscular body, if you will just buy their piece of exercise equipment.
Now, this is the way that advertising and the free market work. And certainly there is nothing wrong with this type of advertising. But here is the problem. How much of this home workout and fitness equipment falls into a state of disuse, only weeks or months after it is purchased. I would bet that a large percentage of this equipment is only used a handfull of times before it becomes “the enemy”, and is ignored all together.
How do I know this? Because I recall doing this repeatedly over a period of about 10-15 years. And, almost every person reading this can think of a freind or relative who has purchased some type of home fitness equipment, or home gym, that ended up on the back patio or in the garage covered with dust in a very short time. For some, it is you that bought and then sold, or gave away the treadmill or exercise bike.
Here is what you must understand. There is something that the exercise equipment manufacturers cannot sell you. In fact they can’t even give it to you. That is a habit, a simple workout habit! Oh but there are many people who decide to just start a workout program and make a habit out of it. Some will succeed in developing an ongoing workout habit, but most fail. They fail because they choose the wrong type of exercise to create a habit around, or they go about it the wrong way. The difference between a lean fit muscular body, and an overweight out of shape body, is a habit, not a gym or a piece of equipment.
Just so you don’t misunderstand me. I am not trying to dissuade you from buying any piece of fitness equipment, and I am not trying to cut into the profits of any million dollar exercise equipment companies. After all I am just one person. I am saying that simply buying a home gym, will not cause you to suddenly start working out.
If you want to be successful in creating the fit, lean, muscular body that I know you want, then you must create a habit. Awesome!
Regards
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